Go Beyond Sports drives to create an impact in the world of sports. The inspiration to lead this comes from Sonali's passion for sports and desire to contribute to it. A small moment as a team owner in a local league turned into a bigger idea way back in 2017 and GBS was launched in 2019, with its impactful interviews hosted by Sonali and in conversation with players from all kinds of sports and level of achievements. The story continued as GBS was incubated as a promising start-up at the AIC centre NMIMS, Mumbai backed by the Niti Ayog until the pandemic hit in 2020. GBS has since continued to keep its online presence through digital content, online interviews, highlighting various sports and its players, and creating a platform to include everything connected to sports. Our story at GBS continues...
About The Founder
Sonali Gupta is tremendously energetic and passionate about sports and building a culture for sports to flourish in our country. Having played and watched various games since childhood, she conveys it further still and wishes to contribute to it. The coming of her endeavor into sports started as a group proprietor in a "throwball league for enabling ladies" in 2017 and from that point forward there has been no thinking back. She has taken her energy advances into establishing her organization Magika Asteria Sportser LLP in 2019. She comes from a business family. She is additionally a creator, author, pageant winner, healer, expo victor, and is socially dynamic towards supporting different causes. She currently plays and continues her own sporting journey through badminton, participating in the master's national tournaments.
Accomplishments and Community Service:
2007-2010 Founding President -junior wing at Archana Foundation, Mumbai
2019 Winner – Ms. Bharat Icon Pageant, 2019
Winner of the Ms. Bharat Icon Pageant instituted with the spirit of celebrating women, highlighting all the different roles that they play alongside commemorating their accomplishments.
2018-21 Author "of love, life and everything in between" , “Happitude”
1st book is a poetry book with introspective questions and perspectives on life. 2nd book is a workbook. It focuses on the importance of embracing Happiness and Gratitude.
2019 (present) Social Impact Initiative
Have been working on donating sporting goods and equipment for different types of sports to villages across Maharashtra to introduce them to community sports.
2018 and 2019 Times of India ‘Power Woman’
Walked the ramp twice at the Times of India Fashion Week as a power woman
2021 Fit India Ambassador
Chosen the Fit India Ambassador for social outreach 2021-2022
2021 Ficci and Flo mention at #thegreater50 empowering women
Chosen as one of the 5 women in sports, celebrating women and their stories of encouragement and inspiration.
2021-22 Sports Director at Lion's Club- Mumbai chapter and Antarrashtriya Agarwal Sammelan
The strenght behind GBS.
initial help in social outreach-2020
initial building of GBSS 2019-2021
Co Founder and COO at UE LifeSciences I Dir at UE Marketing Pvt Ltd I Dir at Healthee I
network and connections from 2020-2021
Admin and office Oprn I Sports governance- education-faculty I eLearning I Exec Asst.
consulting on various verticles from 2020-currently
President Delhi Football I Sports Consultant- Administration - Infrastructure -Management I Author I
SANAND SAHIL MITRA
brand strategy, administration, operations and execution- 2022 onwards
Gold Medalist International Athelete I Changemaker I Sports Ecosystem Engineer I Entrepreneur
“The covid situation around the world has made everyone realize the importance of fitness and being healthy and I’m happy that go beyond sports is doing such a great job in educating everybody about sports and it’s relevance and importance. Special kudos to Sonali Gupta for motivating and inspiring everybody.”
India’s Premier Badminton Player And Arjuna Awardee
“World eventually only sees a champion, but what has gone behind the scenes in making a champion goes almost unknown. It is through mediums like “Go Beyond Sports” which reveals the hidden story of a champion. Big thanks to Sonali Gupta for creating a platform not only to recognize achievers but also to empower and inspire people in taking up sports to make an impact in the society.”
International Billiards Player, Chhatrapati State Award 2019, World – Silver and Bronze , Asia – Gold, India- Silver and Bronze.
“What makes G.B.S. so unique is that it is a single platform where players from so many different sports and other pursuits and endeavors can share and discuss their journeys. The founder of gbs, Mrs Sonali Gupta makes everyone very comfortable during the interviews and conversations that they become absolutely candid and passionate when they speak. There are various psychological and emotional components in a sports which are beyond any physical aspects and go beyond sports tries to capture that components of sports.”
International Billiards and Snooker Player, Winner-World Disability Snooker
"Thank you for all the wonderful work you are doing with a midas touch."
– Sensei Sandeep Desai
Tai Chi Master, 5 Dan Black Belt, Asthang Yoga Expert.
– Bhaumik Sanghvi
Co Founder at HEALTHEE & Operations Head at UE LifeSciences Inc.
"Author, a thought leader and a successful sports management professional, with a proven track record in football administration, sports management, sports consulting, sports education, sports infrastructure and having a rich global experience in multi-sports consulting, conceptualizing, managing, implementing and operating numerous sports projects and programmes in a highly challenging environment with enormous success and impact.
Consulting Asian Football Confederation, FIFA, strategic consultant International Cricket Council (ICC), and consulting numerous clients across the globe involving projects in the area of Grassroots, Sports Infrastructure, Leagues, Club Development, Women’s Football, Sports Education, Sports University, Sports Governance, Policy, Sports events, etc."
– Shaji Prabhakaran
President at Football Delhi (Delhi FA)
Go Beyond Sports is committed to Connect, Change, and Contribute to sports by creating a sustainable environment. Through our platform, we aim to use sport as a tool to encourage social inclusion and encourage the idea of tolerance and collaboration.
Empowerment through sports and accessibility to all is the driving force behind GBS.
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